Social media and crowdfunding

How do you use social media for your crowdfunding campaign? How can you use social media effectively for your campaign. I have written about designing a marketing campaign, Facebook ,  how people use social media and how to make a viral video on this blog and it started me thinking about social media and crowdfunding. Some thoughts for crowdfunding 1. The … Continue reading

Influencing people - useful tips for crowdfunding

How do you influence people? When you are crowdfunding you have to ask, and ask again for people to donate to your campaign. It’s worth having a think about why people say yes. In 1984 Dr Robert B. Cialdini wrote a book called Influence: the psychology of persuasion.  His theory is that there are six simple universal principles to … Continue reading

Building credibility for your crowdfunding pitch

What makes a great crowdfunding pitch? “A great business idea and a great team offers equity holders a great potential return on equity. This appeal is what gets business angels investing”. Darren Westlake of CrowdCube Ideas are 10 a penny but a good team is hard to find. VCs invest in a team not ideas. Josh … Continue reading

80-20 rule applied to crowdfunding

Pareto’s Principle or the 80-20 rule 80% of the results flow from 20% of the causes This theory can be applied to gardening - 20% of pea pods produce 80% of the peas land owning - 20% of the population own 80% of the land software - 20% of bugs create 80% of crashes global … Continue reading

Using Facebook for crowdfunding

Using Facebook for Crowdfunding Converting likes into donations Research has shown that crowdfunding donors become aware of projects mainly through electronic word of mouth and social media such as Facebook, Twitter and specialised blogs as well as the press. For an average $10k project on Kickstarter if you have 10 FB friends - your campaign has … Continue reading

Biggest tip for crowdfunding campaigners

If you are crowdfunding equity there are people reading business plans on equity crowdfunding sites who do not know the owners.  BUT there is no crowd of people out there who scour the platforms looking to donate that day to projects that take their fancy or back causes they are passionate about. YOU have to … Continue reading

Who is your crowd and how can you entice them to support your crowdfunding campaign

Social media has enabled crowdfunding campaigns to reach friends, family and known supporters across time and space But what about the crowd you don’t know, who might donate - if they only knew you were there? Can we learn from research into social network habits and social networkers?    In most online communities 1% actively … Continue reading

Using Random Acts of Kindness in your crowdfunding campaigns

A random act of kindness is a selfless act performed by a person or people wishing to either assist or cheer up an individual person or people The power behind such act is extremely impactful and contagious This diagram (Courtesy James Fowler, UC San Diego) illustrates how a single act of kindness can spread between individuals … Continue reading

Why collaborate with your crowdfunding campaign?

Who should you collaborate with for your crowdfunding campaign and why would they want to do so?  People donate to projects because they know and like you; they believe in what you are doing; they want the rewards or desire through a shared passion to see the finished project happen. But if you can mobilise … Continue reading

How to measure the success of your crowdfunding campaign

Question: how do we measure the success of our crowdfunding campaign? Answer: if you reach your target and acquire the funds you need to run the project you have success  Simples! As that annoying meerkat might say. Better Answer: even if the money you raise covers the fees and the rewards you have promised and … Continue reading