School of hard Knocks – a crowdfunding case study

How easy is it for a charity to use crowdfunding? The School of Hard Knocks is a charity that uses sport to tackle the issues surrounding unemployment, crime and health. They work with unemployed adults to help them find and sustain work; and with school children at risk of exclusion to help them re-engage with … Continue reading

How important is social media to your crowdfunding campaign

Social media is a key tool for any crowdfunding campaign. It helps you establish new connections and deepen the relationship with known allies. This widens your social network and enhances your social capital giving a better chance of success We’re all using social media Just to get an idea of how important social media is … Continue reading

Improving your crowdfunding chances through social media

Improving your Crowdfunding Campaign through Social Media I’m often asked what crowdfunding is so much hard work. Most of your time is spent with social media and it is so easy to get it wrong. So I thought I would ask an expert, Debora Barbosa from Racefields, for her top tips – three things to do … Continue reading

thINK- a book of incendiary cartoon skepticism – the crowdfunding story so far

Think – the book 56 pages of satire-coated ammunition, waiting to be loaded and aimed at superstition, irrationality and anti-science delusions. A crowdfunding campaign on Kickstarter by Polyp (Paul Fitzgerald), a friend of mine from Manchester. I’ve always though the Polyp books are perfect for crowdfunding – visual, funny, radical and he has an engaged … Continue reading

Social media and crowdfunding

How do you use social media for your crowdfunding campaign? How can you use social media effectively for your campaign. I have written about designing a marketing campaign, Facebook ,  how people use social media and how to make a viral video on this blog and it started me thinking about social media and crowdfunding. Some thoughts for crowdfunding 1. The … Continue reading

Creating a buzzworthy campaign

Tips for developing blog or website content are applicable to building an effective crowdfunding campaign. Michael Durwin, director of user experience at Boston Technologies, suggested seven essential steps for creating buzzworthy content  for your blog or website. It seems tio me that these steps can be easily adapted to a crowdfunding campaign. 1. Leverage Your … Continue reading