When is the best time to launch a crowdfunding campaign?

What time of year, week, day is best?

This is a question I am often asked at workshops.

There is of course no one answer but here are some questions you should ask yourself.

When do you need the money?

Work backwards from your deadline and leave at least a month from successful end of campaign and the start of your project. You need to gather in the money as well as have a rest.

When do you have the time for a campaign?

Make sure you, and your team, gave plenty of time in the run-up as well as during the campaign.

Who are your potential donors?

If they have kids running it during the school holidays could be problematic as some will be away. Don’t finish the campaign at tea time - perhaps after the kids have gone to bed.

What else is happening?

Don’t end on a major holiday e.g. Christmas Day or major TV event e.g. Red Nose Day or the final of the X-Factor. Don’t run it during major sporting events e.g. the World Cup, Wimbledon.

There is some research that donations to charity go up before Christmas. Maybe it’s the feeling of goodwill - or people are spending so much without thought that they don’t worry about giving away money. Or maybe spring when spirits rise after winter will make your friends more generous.

Can you tap into a local event or a cause related initiative - there may be extra publicity.

Time to end?

Finish on an evening or weekend - Sunday night might be good.

If your campaign is compelling enough, there is no bad time to launch a crowdfunding campaign. If your message is engaging and shareable, and you have an engaged crowd then you the best time is now.

Join CrowdfundUK

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Crowdfunding Workshops Autumn 2013

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