The Dos and Don’ts of crowdfunding – 5 tips
A guest blog form Janelle Pierce Running a successful crowd funding campaign can be great for your business. It’s a great way to accomplish your goals while bringing the community together to support you. Given that there are so many people involved however, it is extremely important to make sure you follow the proper dos … Read more
Why do people donate to crowdfunding projects?
We are funny with money I always ask participants at my crowdfunding training sessions what project or venture would they give £10 or £50 to make happen. Though the money is virtual few groups give any away. what encourages them to donate an exciting or new venture that captures their imagination something that wouldn’t normally … Read more
Crowdfunding your book – Bryony Thomas a success story
Crowdfunding is so much about the internet that it’s refreshing to see it help more books get published Bryony Thomas raised £5,000 on Please Fund Us to fund the publication of her business book – Watertight Marketing – and an interactive website with tools and downloads for small business owners to use to put an … Read more
Will crowdfunding be a success for female entrepreneurs?
Obtaining finance is not that easy for female entrepreneurs could crowdfunding be the answer? In 2012 there were an estimated 8.1 million women-owned businesses in America, which generated close to $1.3 trillion in revenues and employed 7.7 million people. According to Forbes magazine, women-owned businesses represent nearly 50% of privately held companies in the U.S. … Read more
Crowdfunding your business – a case study
Crowd Mortgage raised £58,100 on Crowdcube earlier this year Here Luke Barnes, Founder and CEO of Crowd Mortgage, answers questions on his experience on Crowdcube. He will also present to the seminar of crowdfunding Manchester May 14. Hi Luke – can you tell me something about yourself and why you founded the company My name’s Luke, … Read more
Love art – support it via Donate
National Funding Scheme for the arts love the art – support it – via Donate Donate from National Funding Scheme hope to encourage art lovers visiting a gallery, museums or theatres to donate to support the purchase, restoration or exhibition at the institution. Its chair, Robert Dufton, said ”The scheme was created to help UK cultural organisations tackle … Read more
Closing the loop – platforms to buy crowdfunded products
If you miss the weirdly compulsive Innovations Catalogue then Crowdhut, Outgrow.me or Tiny Lightbulbs could be for you! CrowdHut an online marketplace for crowdfunded products, launched this week. The platform opened with over 100 products from 50 sellers. “One of the things we learned over the last three months, since we started this venture, was that there is … Read more
Top tip from successful crowdfunding project creators
Before you launch your campaign – research others – and take your time Slava Menn, co-founder of the Kickstarter project Gotham Bicycle Defense Industries which hit its goal of $18,000 in one day and finished at $84,728 spent six months researching storytelling methods, video production techniques and interviewed Kickstarter entrepreneurs from the top 10 most-funded … Read more
Top crowdfunding tip – launch with 10-20% pledged
0 pledges = 0% interest in your project Have you had a look at recently launched crowdfunding campaigns? What do you think of those that have 0 pledges, $0 or £0 donated or invested, 0% raised? Out of 45 recently launched Kickstarter projects 29 had 0 pledges, 14 had under 5% pledged, 1 had … Read more
Marketing your crowdfunding campaign – the 7 “P”s
Use this marketing tool for your crowdfunding campaign Process How are you going to plan and run your campaign? What’s the budget? How will you monitor effective of various strategies whilst the campaign is live? People Everyone should be involved in the campaign – how will they help? Do they feel comfortable in asking for … Read more
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