Secret Diaries – crowdfunding tips from Art with Heart

Crowdfunding tips from the Heart   Once in awhile a workshop facilitator gets a fantastic participant – one who gets the topic (warts and all), is enthusiastic, asks loads of questions and more importantly has loads of creative ideas to share. Sarah Evans, from Art with Heart, was one such at one of my crowdfunding workshops … Continue reading

How does it feel to back crowdfunding projects

I have made donations to a number of crowdfunding campaigns over the past few months Was it a positive experience? Did it give me a warm glow inside?   Yes – but it could have been better I have been investing in Kiva loans for a couple of years and donating to favourite charities for … Continue reading

How to fail at crowdfunding

It’s quite easy you know! I was asked to look over a pitch for a documentary film which was already fundraising. The project owner was not attracting backers – though they had 12% or 14 the donations had stalled. I do look at all the pitches I am sent. Sometimes I share and sometimes I … Continue reading

Top crowdfunding tip – launch with 30% pledged

The 30% magic rule There is nothing worse than having a look at a crowdfunding pitch and no-one has backed it – no-one , not even the project owner or their friends. How does this come across? My instinctive reaction is that there is something wrong, if friends or family don’t like the campaign– why … Continue reading

Crowdfunding a community festival – case study and tips

Friends of Cale Green Park (Stockport) are running a campaign of part of the NESTA funded CrowdMatch Project. Partners Community Development Foundation, Buzzbnk and CrowdfundUK are supporting organisations in running crowdfunding campaigns across the country. The donations they raise will be matched by a Community First Grant. The Friends of Cale Green are crowdfunding on … Continue reading

Crowdfunding success – heirloom scarves and women’s empowerment

APOCCAS – heirloom scarves, handmade virtuously  Earlier this year Alexandra du Sold had an amazing success with her project to raise funds for her new season collection of scarves by ‘pre-selling’ its pieces via attractive rewards at friends & family discount prices. The campaign on IndieGoGo raised £12,354 of its £9,000 goal in October 2013. … Continue reading

Crowdfunding success – Chorlton Art Market Mural

Alice de Ville raised £3,982 of a £2,500 goal (159%) for her Chorlton Art Market Mural project from 68 backers.  Alice moved to Chorlton in 2006 and dreamed about doing something with the unused, neglected space in the precinct.  She never had time until she gave up work and went freelance after the birth of … Continue reading

Helen Lederer is (celebrity) crowdfunding!

Helen Lederer is crowdfunding on BloomVC Helen Lederer, the Welsh comedian, writer and actress has joined the growing list of celebrities who are crowdfunding. Crowdfunding started as a way for independent, mostly unknown artists to appeal directly to the public to fund their film, music or creative project but now a growing number of established … Continue reading

Influencing people – useful tips for crowdfunding

How do you influence people? When you are crowdfunding you have to ask, and ask again for people to donate to your campaign. It’s worth having a think about why people say yes. In 1984 Dr Robert B. Cialdini wrote a book called Influence: the psychology of persuasion.  His theory is that there are six simple universal principles to … Continue reading

Making a viral video – tips from and expert

Something out of nothing Tips from Patrick Cox founder of the Male Cancer Awareness Campaign Before you read – have a look at Chris O’Dowd in MCAC’s new video!  Male Cancer Awareness Campaign – a young and innovative charity which aims to educate men and their partners the importance of early detection and hopes to build … Continue reading