Visualising crowdfunding (1)
Infographics present complex data and information quickly and easily. This is a first of a series that show aspects of crowdfunding – with lessons we can learn for our own campaigns.
No Small Change shows Barack Obama’s election campaign when he “leveraged the power of the American people through online Social Networks“. He is said to have raised $122 million dollars with donations of less than $200.
The infographic shows the importance of social networking to crowdfunding. “Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee,” said Arianna Huffington, editor in chief of The Huffington Post.
My.BarackObama.com logged 1.5 million accounts at its peak. It seems that Obama’s followers were more likely than Clinton’s and McCain’s to mobilise their friends and family – 150,000 campaign-related events took place; 35,000 local groups formed; a viral video “Yes We Can Win” made by a hip hop star was watched 20 million times and an iphone app made it easy for supporters to connect to their friends to encourage them to vote or donate.
The presentation below, LBI’s HopeActChange for Barack Obama’s Social Media Election campaign, suggests his “innovative approach can help you build a believable brand” . The key lessons for crowdfunding from Obama’s campaign approach are: