Visualising crowdfunding (1)

Infographics present complex data and information quickly and easily. This is a first of a series that show aspects of crowdfunding – with lessons we can learn for our own campaigns.

No Small Change  shows Barack Obama’s election campaign when he “leveraged  the power of the American people through online Social Networks“. He is said to have raised $122 million dollars with donations of less than $200.

The infographic shows the importance of social networking to crowdfunding. “Were it not for the Internet, Barack Obama would not be president. Were it not for the Internet, Barack Obama would not have been the nominee,” said Arianna Huffington, editor in chief of The Huffington Post.

My.BarackObama.com logged 1.5 million accounts at its peak. It seems that Obama’s followers were more likely than Clinton’s and McCain’s to mobilise their friends and family –  150,000 campaign-related events took place;  35,000 local groups formed; a viral video “Yes We Can Win” made by a hip hop star was watched 20 million times  and an iphone app made it easy for supporters to connect to their friends to encourage them to vote or donate.

The presentation below, LBI’s HopeActChange for Barack Obama’s Social Media Election campaign, suggests his “innovative approach can help you build a believable brand” . The key lessons for crowdfunding from Obama’s campaign approach are:

1.  Bring a positive story  that people can identify with.
2.  Come with a powerful tagline – repeatable and catchy
3.  Encourage stories from supporters
4.  Activate your social networks through social media at a very early stage
5.  Boost these stories through communities & networks – provide tools, calls to action –       get different types of supporters to broaden the reach of the campaign
6.  Have a continuous and consistent presence  – an ongoing dialogue not a monologue
7.  Make the campaign more about your supporters than you


Comments
One Response to “Visualising crowdfunding (1)”
  1. FundVenture says:

    Fund ‘R Venture harnesses the power of the ‘crowd’ to raise funds for great ventures. Lots of people pledge small amounts of money to raise large amounts! Simple!

    We firmly believe fantastic ideas should not be held back from coming to life due to the lack of funding. To tackle this, Fund ‘R Venture was born.

    Today social media has made it extremely easy for ideas to be spread rapidly. This gives us the opportunity to create exciting ventures and inform people through every social media outlet at our disposal to generate interest and ultimately, raise funding for them!

    Please visit us today on http://www.fundrventure.com/

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